More about the "i" (Influence) Style - Stress & Motivation

Posted by Bill Harshman on

In this series of blogs, you have learned increasingly more about the four styles of DISC (Dominant, Influence, Steady, and Conscientious).  Now that we have the basics of PACE & PRIORITY behind us, I’d like to dive a little deeper into each styles’ Stressors and Motivators.  Today’s deeper dive blog is about the “i” (Influence / Influential). We know that the “I” is a faster, active PACE and a more people-oriented PRIORITY.  I’d also like to add some other descriptors to your understanding here of the general “I” style:  outgoing, enthusiastic, optimistic, high-spirited, lively.  Along those lines, “i’s” are about 1) expressing enthusiasm 2) taking action, and 3) encouraging collaboration.  Their motto:  “Let’s Have Fun”.

 Stress . . . . . . . . . . . . . . . . . . . . . Motivation

Influence Stressors and Motivators

Think for a moment about the things that cause stress in peoples’ lives.  Different people may find different aspects of their lives (especially work) stressful.  Because “i’s” tend to focus on action and interest in rapid change, they may find it particularly frustrating when they have little or no autonomy, the fun component begins to fade, or have an over-burdening number of details to deal with.

 Factors affecting the “i’s” stress can include:

  • Lack of recognition or appreciation
  • Dampening their enthusiasm
  • Skipping over the social handshake and small talk before “jumping in”
  • Total focus on bottom-line and no focus on social
  • Not focusing on the team spirit component
  • Social rejection
  • Disapproval
  • Loss of influence
  • Being ignored

Now, lets consider things that can cause motivation in people’s lives.  “I’s” enjoy situations which allow them to communicate their ideas.  They focus on making quick progress toward exciting solutions.  As such, they may relate well to the “D” to move swiftly and spontaneously.  They enjoy meeting new people and often gather the group to work on projects collaboratively.

 Factors affecting the “i’s” motivation include:

  • Provide “i’s” with an opportunity for social recognition
  • Include group activities where “i’s” can work collaboratively
  • Encourage “i’s” to meet new people and develop relationships
  • Set up opportunities for “i’s” to share their enthusiasm and built it in others

I hope this helps provide more insight into you OR the “i’s” in your world and provides a broader understanding as to “what makes them tick”.  As ALWAYS, the key to effectiveness through DISC is understanding your and others’ styles and then using that knowledge for improved interactions.

If you would like a live, complimentary webinar (online) for your team or organization, please send an email to  If you’d like to purchase the DISC, visit DISC Classic or Everything DISC at our website.  And, check out our products from The Ken Blanchard Companies as well.

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